o
one is obliged to share this elitist conception of typography.
Gianbattista Bodoni (1740-1813), the most famous printer of his
time, « king of printers and printer of kings », admired
by the European princes for the solemnity of his books and by
his alter ego for the elegance of his typefaces, is a keyman in
the historical renewal of the « beautiful typography ».
    
He
was concerned not only with designing and making letters, but
also with line layout, page harmony in terms of the choice and
the size of face, the leading, the interplay of line lenght, spacing
and column width. Bodoni brought printing back to Euclidean basics,
where the interplay of black and white and the generous use of
white space plays a major role. He recalled us if it is true that
the book has a utilitarian function, it is also a masterpiece
in itself.
This point said, it must be admitted that most of the readers
and printed documents producers are ignorant of the typographic
basics. The word typography refers to the art or skill of designing
communication by means of the printed word. Because technology
is changing rapidly with development of computer system, everyone
working on a Mac or a PC has to practice the art of typography.
With more or less talent
The goal of this site is to present the principles of typography
in a pedagogical way. It completes the typographic specimen: abc
typography.
|