Designing a latin text typeface was quite a task for me, having been born and raised in Japan where people use daily a couple thousand ideographs plus two kinds of phonetic scripts and write and read both horizontaly and vertically. The FF Clifford, is the first roman text type I designed for use in Western countries. The Clifford family has 25 fonts and took me four years to complete. I sometimes had to look into historical resources, which helped me greatly. There is an old Chinese saying: looking into the old, learning something new.

The Clifford Family